Announced yesterday, Apple has officially pulled the plug on their EV plans. But why? That surely would've brought billions in revenue?
Here's my thought, Apple announced their car 10+ years ago expecting EV adoption to be moderately high by this point. Those projections were very wrong and demand is actually waning in the US. So, they weren't willing to put more money in to a project with an uncertain timeline.
That's my tinfoil hat though, what's yours?
hmm they probably don't have a good UX for their charging